If you've been reading along since last January, you should have a pretty good idea of what kind of customer you're aiming at, as well as a record of your 2009 advertising efforts. Now it's time to go back and look at what worked, and what didn't.

To review our planning process over the last year:

Exercise 1	Reviewed your existing advertising, sifting through the fruitless efforts to find best practices.
Exercise 2	Identified your ideal customer and hatched a plan to increase their numbers.
Exercise 3	Picked the products to promote this year based on customer buying habits and commissions.
Exercise 4	Started or grew your list of opt-in email addresses for use in sending out promotional emails.
Exercise 5	Chose one or two Social Networking strategies to try with your audience.
Exercise 6	Revisited the advertising plan you set in January, losing the duds and adding a few new ones.
Exercise 7	Evaluated, tested and adjusted product pricing for maximum profit.
Exercise 8	Learned free Search Engine Optimization strategies to attract more site visitors.
Exercise 9	Set up a six-month plan to keep in touch using your free Express Email Marketing® plan.
Exercise 10	Reviewed your product mix, checking for new commission leaders.
Exercise 11	Calculated Return on Investment (ROI) for each advertising method.

Now it's time to take what you learned and develop your marketing plan for 2010, including deadlines, goals and costs. If you didn't get a chance to try some of our suggestions in 2009, start with Exercise 1 in January. These monthly exercises can be repeated every year and your plan refined as your business grows. Congratulations on the progress you've made this year, and Happy Selling in 2010!