You can find the Product Sales Report in the Reseller Control Center under the My Reports dropdown menu.  This report allows you to compare product sales across two periods, if desired, or run detail for recent purchases.  Each Product Group includes a drilldown that will show you detail of the line items sold and indicate which sales were new purchases and which were renewals.
You also have several filters you can employ to get even more specific data:

• Dates -  choose the exact date range you want to report on.  If you don’t want to compare two periods, you can leave the Previous Sales Period dates blank and just get one set of data.
• Product Type – this allows you to report on every product, just pull out domains, or pick a specific product group such as .NET Transfers or SSL Certificates.
• Customer Type – with this filter you can run all customers or separate your list into existing or new customers.
• Order Type – use this to get a view of all sales, or filter down to only new purchases, renewals, or refunds.

Here are some examples of useful information you can gather from this report:

Watch your sales trends period over period

• Overall Sales – do you see a seasonal slump in your business that you can plan for/around?
• Renewal Rates – ideally this number should increase steadily period over period as you acquire new customers and retain the old.
• Customer Acquisition Rates – what percentage of your orders are new purchases?  This is the measure of the effectiveness of your new advertising
• Specific Product Sales – filter your data down to watch the action on a specific group of products you’ve been trying to promote.
• Reseller Incentives – determine your past performance allows you to participate in reseller incentives, then watch your progress to see if you qualify for payouts or prize drawings.

Keep an eye on your account

• If you launched a new Pay Per Click campaign or ran a banner ad in a partner magazine – use this report to track Specific Product Sales along with the Marketing Source Code report to see what impact the ad had on your account.
• Set a weekly or monthly goal and run this report regularly to see if you’re on track to meet your goal.
• See an unusual spike in sales?  Drill down into the report detail and compare this report to the Customer Sales Report to see what happened…maybe you can determine what happened and replicate it.

Overall Sales – depending on your target customer base, you might see seasonal trends in new sales and renewals.  For example, if your target market includes reaching out to college students who are taking web design courses, you would expect to see a spike at the beginning of each school semester.  If you reach out to realtors who buy domains for the properties they sell, you’re likely to see a slump around the holidays when fewer houses are listed on the market.

1. To look for seasonality, run your report in monthly increments for a full year (or more if you’ve been in the reseller program for a while.)  Since the report allows you to compare two periods, you can run two months worth of data at a time. 
2. Using spreadsheet software, track each month’s total units, orders, and revenue.
3. To get a visual of trends, chart each type of data with a line chart or bar chart and look for spikes and dips.
4. Use your product sales report to dig deeper into the spikes and dips: is it an overall change, or is there a specific product that performs better or worse than usual?

Renewal Rates  - one way to make a success of your reseller program is to build on your renewal revenue by keeping customers engaged and renewing their products on a monthly, or better yet, annual basis.  Each new customer acquisition, if managed correctly, will result in many years of recurring revenue as they maintain their initial purchases and purchase additional products. 

1. To track your renewal rates, run your report in monthly increments for a full year or more and choose Order Type = “Renewals”.  Since the report allows you to compare two periods, you can run two months worth of data at a time. 
2. Using spreadsheet software, track each month’s total units, orders, and revenue.
3. To get a visual of trends, chart each type of data with a line chart or bar chart – you should see a steadily increasing trend.  Note: If you’re in your first year of the reseller program, don’t be disappointed if this trend isn’t clear yet, since many products renew annually, you will start to see activity year after year.
4. Another important factor with renewal rates is to determine what percentage of your overall sales are renewals.  If you compare Renewal Rates/Overall Sales month to month, you want to see a steady to increasing trend here too.  Note that the trend of renewal to overall sales  will depend on how aggressively you are acquiring new customers and expanding the product suites of existing customers – a negative growth here isn’t an immediate negative, it might just mean your new business growth is exploding.

Customer Acquisition Rates – you can use the reseller report to get a feel for how your overall advertising efforts are working by watching the trend of how many new customers are coming to your store.  Is it a nice, steady stream month to month?  Or do you see spikes that could be related to a new campaign, a networking event you attended where you passed out many business cards.  Is there a dip from last month when you didn’t have time to invest in your reseller plan?  Use these indicators to help drive how you invest in your business.

1. To track your customer acquisition rates, run your report in monthly increments for a full year or more and choose Customer Type = “New Customers”.  Since the report allows you to compare two periods, you can run two months worth of data at a time. 
2. Using spreadsheet software, track each month’s total units, orders, and revenue.
3. To get a visual of trends, chart each type of data with a line chart or bar chart - look for spikes and dips, and see if you can identify what caused them.  Then you can try to recreate the event that caused spikes.
4. You might want to re-run the report in weekly or daily increments to pinpoint the effect of a specific event.

Specific Product Sales – while you have full flexibility in pricing your reseller store products at any level over minimum retail, you will find that some products are more competitive than others with higher prices (and greater commission) and some products perform better with renewals (like hosting accounts).  It’s always to your benefit to test promoting your best sellers to see if you can make the most commission possible.  To get right to the data you need, use the Product Type option to drill-down to just the data that you need.

1. To track your specific product sales, set your report to compare the current sale period (whether that’s a day, a week or a month) against a corresponding non-sale period – this Wednesday vs. last Wednesday; this week vs. last week; or this month vs. last month, etc..
2. If you marketed your sale to existing customers via print, phone calls, or email* – filter Customer Type = “Existing Customers”.  If you placed an ad, a link, or ran a PPC campaign trying to get new customers, filter Customer Type = “New Customers”.*
3. If you placed an ad, a link, or ran a PPC campaign trying to get new customers, filter Order Type = “New Purchases”.*
4. Now compare the two periods, did you get more sales?  Were the sales for the product you intended to get people to buy?  Often you’ll find that your advertising will bring people to the store, but they may not buy the product you offered to them.  Then it’s time to look at the ad to determine if you can change it to make the product more appealing.

*Don’t forget to tie marketing source codes to your advertising whenever possible to track exactly which purchases were triggered by a specific offer.

Reseller Incentives – we offer many reseller incentives that give resellers the opportunity to make extra cash on commission payouts or qualify for prizes based on account performance.  If your reseller plan is eligible for incentives, you’ll find a link to the incentive under “My Settings”, “Incentive Program” in the Reseller Control Center.  To determine if you qualify to participate in a reseller incentive, read the “Details” for the specific qualifiers for the incentive, and review the “Official Rules”. Here’s an example of the incentive details from the Q2 2009 Incentive.

1. Opt in before June 30, 2009 at Midnight Pacific Time.
2. You must have had a minimum of 25 domains registered and/or transferred to your reseller store in Q1 2009 (January 1- March 31, 2009).
3. Payouts will be made for 25-unit increments only. An increase of 50 domains = $50 for two sets of 25; 49 domains = $25 for the first lot of 25 only.
4. Discount shopper purchases do qualify in your domain sales counts.

1. Requirement 1 is easy – just opt in before the deadline.
2. Requirement 2 – check to see if you qualify for the minimum requirements.  For this incentive it required that you sold at least 25 NEW or TRANSFERRED domains between Jan 1 and March 31. 
   • Run your product sales report with a Current Sales Period of “1/1/2009” and “3/31/2009”.  You can blank out the Previous Sales Period since you don’t need to do a comparison right now. 
   • Set your Product Type = “All Domains”
   • Leave Customer Type as “All Customers”
   • Set Order Type = “New Purchases” (this includes transfers).
3. Is your total at least 25?  If so, you would qualify for the incentive.  If not, you’d need to sit out until next time.
4. Based on Requirement 3 you will need to sell as many domains as you did last month, plus 25 more domains for every $25 bonus.  Since you have three months to complete the incentive, set a goal you think you can meet.  Can you sell 200 additional domains? Or will you shoot for 50?
5. Check your progress regularly to see how close you are to meeting your goal. 
   • Run the product sales report with a Current Sales Period range of “4/1/2009” – today’s date and a Previous Sales Period of “1/1/09” and “3/30/09”
   • Set your Product Type = “All Domains”
   • Leave Customer Type as “All Customers”
   • Set Order Type = “New Purchases” (this includes transfers).
6. If you’re doing well…consider setting a higher goal.  If you aren’t on track yet, try a new advertising technique or send an email to your current customers reminding them about how great your domain prices are.