We’d like to start this month’s article off with a mid-year pep talk.

Unlike many industries right now, the outlook for domains and related services is bright. In fact, insiders predict a period of amazing growth – much like the growth that followed the dotcom crash.

Widespread corporate layoffs are driving closet entrepreneurs to the Internet in droves. The ventures just emerging from the ashes now will help lay the foundation for the new economy. And each and every one will need a domain name (and very likely a shopping cart and an SSL certificate. . .) to grow their online business.

So roll up your sleeves and revisit the marketing plan you wrote for your reseller business in January:

1. Review your test results.

2. Discontinue the losers and reinvest in the winners – whether they’re ads, emails or offers.

3. Not enough time to get all the testing done? Air out your schedule – try sending emails every six or eight weeks rather than monthly.

4. Not enough data to make strategy decisions? Another reason to extend the duration of your test – continue for another month, then check your data again.

    

If you didn’t get started in the first six months of the year, don’t worry. Read “Exercise 1 - Review Existing Advertising,” and start now. There’s plenty more to come as we head into the second half of 2009.

Next month we’ll be looking at pricing strategy. Remember that lowest isn’t always best and the only way to know for sure is to test. The July article will show you how.