Marketing Source Codes are a tool you can use to track your advertising campaigns right from the Reseller Control Center. These codes allow you to track incoming traffic to your website and see which offers lead to a sale. You can use marketing source codes with email campaigns, banner ads, traded links with other sites, custom landing pages, and more.

Here’s how to create marketing source codes. There's no limit to the number of marketing source codes you can set up, so be sure to take advantage of the opportunity to create unique identifiers for each of your marketing efforts. You'll find the "Marketing Source Code" set-up under "Marketing Tools" in the RCC.

For example, let's say you have a trade with Widgets.com where they agree to run three banners for you on different pages of their site. You'll want to know exactly which pages generate hits back to your site, so you'll need to create a different Marketing Source Code for each banner. You might set up your codes something like this:

Advertising Vendor: Widgets.com
Advertising Campaign: 2008 Banner Series 1
Advertising Codes: WIDGET01, WIDGET02, WIDGET03
Description: Email Banner offer from Widgets.com home page

Include Marketing Source Codes in the links tied to your advertising. To identify incoming traffic using marketing source codes you'll need to embed the code in the links that come back to your storefront. You can either direct traffic back to your home page, or better yet, send customers to a specific landing page that repeats your offer or describes product details. Embed the code by adding isc=WIDGET01 to the variable string on your link - the ‘?' after the page name indicates the start of the variable string, and multiple variables are separated with an ‘&'. Your link might look like:

http://www.myresellerstore.com?isc=WIDGET01
or
https://www.securepaynet.net/gdshop/email.asp?prog_id=YourStore&isc=WIDGET01

That’s all it takes. Once you’ve started getting your marketing source codes out there, you can check on your responses using the Marketing Source Codes Report under My Reports in the Reseller Control Center. To go a step further and learn even more about customer behavior, pair Marketing Source Codes with your free Traffic Facts application – see our article Using Traffic Facts to Measure the Success of Marketing Campaigns.