Attachment rate is the measure of how often you sell one product in tandem with another product. The key to understanding attachment rates is to analyze your product line and order sales to see what products are commonly sold on the same order. With this valuable information you will see patterns for complementary products and you can use that to put together a custom shopping cart Check-Out Specials that will maximize your attachment rates…and your profit!

Here’s how the Check-Out Specials work
When you opt in to Check out Specials, your customer will be shown one of the products from your ordered list based on the purchase(s) they already have in their cart.

This is where your research comes in
The Check-Out Specials allow you to choose the top 4 products that you would like to feature. Let’s say that your research shows that a customer who purchases a domain name also purchases hosting 35% of the time; purchases WebSite Tonight® 25% of the time; and occasionally adds on a SSL Certificate or Private Registration. When you set up your shopping cart Cross Selling Tool you would want hosting to be the number one product offered with a domain purchase, Website Tonight as the number two product, and so on up to four product choices. This tool will encourage customers to purchase the complementary items that go along with the products they already have in their cart.

Don’t forget to test this tool over time to see what combinations work best for your customers and their needs. So, do your research, select your check-out special products, and start seeing your sales increase today! To locate this new tool, simply go to the product offerings page in the product section. (If you prefer not to take part in this offer, opt out and the check out special will not be incorporated into your check-out process.)

For more information on attachment rates, check out the Reseller Roundup Blog article: Attachment Rates