Every reseller account comes with Express Email Marketing® to help you keep the conversation going with your customers. Contacting your customers by email keeps them up-to-date on your current sales. It also keeps you top-of-mind so they know where to go when they need new products and services for their Web presence. 

Express Email Marketing is tied to your reseller customer records, so it’s a snap to import the contact information of customers who have opted-in to receive your communications. And since it's CAN-SPAM compliant, you know you’re reaching ONLY those people who want to hear from you.
 
Express Email Marketing includes a number of handy tools: 

• Reseller-specific templates – Just for resellers we’ve built a series of ready-to-go templates that pull pricing and product information directly from your storefront settings for a truly custom email – without the work! Look for Reseller Announcements in the Campaign Type when you create an email campaign.

• Announcement templates – Pick your favorite template from this series to build your own email announcements. This is great for product sales you set within your storefront using the sale pricing option in the Products & Pricing section. Don’t forget to create a Marketing Source Code and tie it to your campaign for tracking. 

• Newsletter templates – Are you marketing to a niche you’re passionate about?  Include tips, tricks, stories -- even excerpts from your blog -- along with your store offers and deals in a regular newsletter. Contact your customers quarterly, monthly or even weekly with this type of communication.

• Custom HTML – Ready to take it to the next level and show off your design skills?  Use the custom html option to upload your own layouts and artwork. Just be sure to create a text version of your email as well for those folks who have email programs that won’t accept graphics (Express Email Marketing has a tool and prompt for this, too.)

• Text Only – Prefer to keep it simple? Choose the text-only option.

To activate your Express Email Marketing account: 

1. Log in to the My Account of the account you used to buy your reseller plan.

2. Choose Express Email Marketing from the My Products menu.

3. Find the listing for ‘New Account’ with ‘prod id: [Your Store]’ next to it. Click “Open Express Email Marketing” for the account.

4. Click “Getting Started” to establish your account settings and create a subscriber list. Get your list started by importing your customer list from your storefront - to stay current, be sure to set it to update nightly.

That’s it, you’re ready to go! Go ahead and set up an email campaign. (TIP: Be sure to do a test run by sending the email to yourself to make sure it looks the way you expect it to. You can do this at any time under the Options drop-down at the top of the design screen.)
 
For more information on how you can use Express Email Marketing to communicate with your customers, read “Promoting Your Business and Nurturing Your Customers with Express Email Marketing.”  

 

What did you think of this article?

Liked
Disliked
No Opinion