Building a Custom Landing Page
First, determine the messaging for your marketing piece and landing page. For this example, let’s say we’re sending an email to your current customers telling them about a week-long sale on Traffic Blazer®. (You would set the sale in the Reseller Control Center on the Product Pricing page.)
For the content of the email, we’re going to include the following elements:
- Introduction appealing to customer’s desire to draw more visitors to their site, thereby increasing sales
- Product description cut and pasted from the Traffic Blazer page in your turnkey storefront
- Sale price of $19.99/yr (min. retail) versus the regular price of $24.99
- Sale Dates – “You must hurry, because this offer expires on [DATE].”
- Call-to-action – “Act now to increase your site traffic and SAVE 20%.”
For the landing page we’ll incorporate the elements from the email, plus add more details to show the user how this product will benefit them:
- Insert the plan features from the product page with a "Buy Now" link
- Call out sale price and dates of sale (make this easy to change out with standard price after the sale is over)
- Emphasize how easy it is to get started, pull the ‘4 Steps to Success’ from the overview tab on the product page with a "Buy Now" link.
- Call-to-action – “Act now and SAVE 20% on Traffic Blazer, the surefire way to increase visitors to your site.”
Now that you know where to find all the elements, the writing doesn’t seem so bad, does it? Here’s some sample copy – remember you would want to make the tone of both the landing page and the email match the tone you’ve chosen for the rest of your site.
Subject: [Customer Name], Increase Site Traffic and Save 20%
Dear [Customer Name],
Is your Web site attracting the attention it deserves? If not, Search Engine Visibility is for you!
Most Web site traffic and online purchases come from search engines like Google®, Yahoo!® and MSN®. Make sure your site appears in top Search rankings with Search Engine Visibility. Promote your business online, increase your visibility, and make money on the Internet...in a few simple steps. NO technical expertise is necessary. If you can type and click, you can use Search Engine Visibility.
Search Engine Visibility is a great deal at our standard price of $24.99/year, but now through [DATE] we’re offering it for just $19.99/year!
Act now, this price won’t be around for long - increase your site traffic and sales at [MyResellerStore].
Landing Page
Increase Your Site Traffic and SAVE
Most Web site traffic and online purchases come from search engines like Google®, Yahoo!® and MSN®. Make sure your site appears in top search rankings with Search Engine Visibility.
- Get your site listed in major search engine rankings
- Bring more traffic to your Web site
- Increase customers
- Just $24.99/yr
Special Offer: $19.99/yr for a limited time only, offer expires [DATE]. Order Now
Search Engine Visibility makes it a snap to promote your business online, increase your visibility and make money on the Internet...in four simple steps. NO technical expertise is necessary. If you can type and click, you can use Search Engine Visibility. It even works with Safari, so Mac users can enjoy the benefits, too. Still not sure? We’ll even include the comprehensive Search Engine Visibility Help System, offering tips, guidance, and detailed tutorials on search engine optimization and the search engine industry.
4 Steps to More Traffic
1. Search Engine Optimization - Position your Web site for the highest possible ranking with leading search engines. Search Engine Visibility's keyword and site optimization tools show you the words and phrases search engine users enter most often (powered by Yahoo! Sponsored Search).
2. Web Site Analysis - Search Engine Visibility's robust analysis (including keyword usage, spiderability, and files and Robots Meta tags) of your site's strengths and potential weaknesses helps you secure crucial search engine success.
3. Submission - Easily submit your Web page(s) to leading search engines. Around the world or region-specific, it's up to you. Search Engine Visibility helps you submit your site to more than 200 search engines and directories in all!
NEW! Target your local audience. Submit your site to local search engine programs like Google® Local, Yahoo!® Local, Live Search (MSN) and Local.com™. * For brick-and-mortar businesses only; not available to online-only businesses. Or use Search Engine Visibility to submit your blog to more than 75 blog search engines and directories.
4. Reporting - No more wondering about what works and what doesn’t. Search Engine Visibility is loaded with reports that give you answers.
- Link Popularity report gives you the number of inbound links to your Web site;
- List Checking verifies that your Web site is listed with the Internet's leading search engines and directories;
- Alexa®/Google® Rank assesses your site's online performance;
- Competitor Rank compare your site's search engine ranking to that of your competitors;
- Keyword Ranking reveals your current ranking on AltaVista®, HotBot®, Lycos®, and MSN®.
Search Engine Visibility makes increasing your site visibility a snap. Get started today!
*Search Engine Visibility supports submission to AlltheWeb, AltaVista, AOL, A9, Dogpile, Netscape, Excite, and Hotbot by enabling submission to search engines Google, Yahoo! and Windows Live, which provide the search results for these search engines and portals. All search engine names are registered trademarks of their respective owners. All rights reserved.
That’s all there is to it! You have the building blocks for custom landing pages within each of the product pages in your reseller storefront. Just take a moment to read through the content and decide which pieces work with the message you want to share with your customers. Then craft your call-to-action and use it to tie your marketing email and landing page together. Be sure to include more details on the landing page to close the sale.
Categories: General Marketing Tips, Email Marketing, Customization
Useful instruction - I just did that - here is my landing page
http://humdomains.com/landing/traffic-blazer.html
I have been wondering how to make quick marketing email and make the apprropriate landing page for that. This guideline gives the tips - really useful.
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Great information. Building a custom site is key for SEO and branding purposes.
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