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Building a Custom Landing Page This entry was posted on 3/18/2008 6:39 AM and is filed under General Marketing Tips,Email Marketing,Customization. First, determine the messaging for your marketing piece and landing page. For this example, let’s say we’re sending an email to your current customers telling them about a week-long sale on Traffic Blazer®. (You would set the sale in the Reseller Control Center on the Product Pricing page.) For the content of the email, we’re going to include the following elements:
For the landing page we’ll incorporate the elements from the email, plus add more details to show the user how this product will benefit them:
Now that you know where to find all the elements, the writing doesn’t seem so bad, does it? Here’s some sample copy – remember you would want to make the tone of both the landing page and the email match the tone you’ve chosen for the rest of your site. Subject: [Customer Name], Increase Site Traffic and Save 20% Dear [Customer Name], Is your Web site attracting the attention it deserves? If not, Traffic Blazer® is for you! Most Web site traffic and online purchases come from search engines like Google®, Yahoo!® and MSN®. Make sure your site appears in top Search rankings with Traffic Blazer®. Promote your business online, increase your visibility, and make money on the Internet...in a few simple steps. NO technical expertise is necessary. If you can type and click, you can use Traffic Blazer. Traffic Blazer is a great deal at our standard price of $24.99/year, but now through [DATE] we’re offering it for just $19.99/year! Act now, this price won’t be around for long - increase your site traffic and sales at [MyResellerStore]. Landing PageIncrease Your Site Traffic and SAVEMost Web site traffic and online purchases come from search engines like Google®, Yahoo!® and MSN®. Make sure your site appears in top search rankings with Traffic Blazer®.
Special Offer: $19.99/yr for a limited time only, offer expires [DATE]. Order Now Traffic Blazer makes it a snap to promote your business online, increase your visibility and make money on the Internet...in four simple steps. NO technical expertise is necessary. If you can type and click, you can use Traffic Blazer. It even works with Safari, so Mac users can enjoy the benefits, too. Still not sure? We’ll even include the comprehensive Traffic Blazer Help System, offering tips, guidance, and detailed tutorials on search engine optimization and the search engine industry. 4 Steps to More Traffic1. Search Engine Optimization - Position your Web site for the highest possible ranking with leading search engines. Traffic Blazer's keyword and site optimization tools show you the words and phrases search engine users enter most often (powered by Yahoo! Sponsored Search). 2. Web Site Analysis - Traffic Blazer's robust analysis (including keyword usage, spiderability, and files and Robots Meta tags) of your site's strengths and potential weaknesses helps you secure crucial search engine success. 3. Submission - Easily submit your Web page(s) to leading search engines. Around the world or region-specific, it's up to you. Traffic Blazer helps you submit your site to more than 200 search engines and directories in all! NEW! Target your local audience. Submit your site to local search engine programs like Google® Local, Yahoo!® Local, Live Search (MSN) and Local.com™. * For brick-and-mortar businesses only; not available to online-only businesses. Or use Traffic Blazer to submit your blog to more than 75 blog search engines and directories. 4. Reporting - No more wondering about what works and what doesn’t. Traffic Blazer is loaded with reports that give you answers.
Traffic Blazer makes increasing your site visibility a snap. Get started today! *Traffic Blazer supports submission to AlltheWeb, AltaVista, AOL, A9, Dogpile, Netscape, Excite, and Hotbot by enabling submission to search engines Google, Yahoo! and Windows Live, which provide the search results for these search engines and portals. All search engine names are registered trademarks of their respective owners. All rights reserved. That’s all there is to it! You have the building blocks for custom landing pages within each of the product pages in your reseller storefront. Just take a moment to read through the content and decide which pieces work with the message you want to share with your customers. Then craft your call-to-action and use it to tie your marketing email and landing page together. Be sure to include more details on the landing page to close the sale. CommentsDisplay comments as (Linear | Threaded)
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