Reach out to customers in the international community. Now’s a perfect time to see if an Internationalized Domain Name is a right fit for them.

Many non-English languages use characters containing diacritics or non-Latin scripts. Internationalized Domain Names (IDNs) contain these non-ASCII characters. Characters range from a few special characters found in Italian and French to entire character sets found in Arabic and Chinese. IDNs let users register and use domain names consisting of their native language instead of relying solely on the standard ASCII format.

Examples of IDNs:

English: http:// idn.icann.org
Arabic: مثال.إختبار
Russian: пример.испытание

Viewing an IDN is possible in both Firefox and Internet Explorer 7 browsers. And while most languages are preloaded into these browsers, there are instances when an additional download is required to view a specific language.

Please note that just because someone owns a domain name’s English version, they do not own its non-English counterpart. If you or your customers do business in other countries, it may be wise to register the equivalent domain(s) in native languages for those countries, making it easier for international customers to reach their business Web sites.

Top languages for IDN domain sales include Arabic, Chinese, Greek, Hebrew and Spanish. Even your Western Language-based customers may be looking ahead to expanding their international business opportunities and would benefit from early registration of an Internationalized Domain Name.

Ready to get started? IDN lookups, where customers specify the language for conversion, are found under the Domain Names dropdown menu of your turnkey storefront.

Attachment rate is the measure of how often you sell one product in tandem with another product. The key to understanding attachment rates is to analyze your product line and order sales to see what products are commonly sold on the same order. With this valuable information you will see patterns for complementary products and you can use that to put together a custom shopping cart Check-Out Specials that will maximize your attachment rates…and your profit!

Here’s how the Check-Out Specials work
When you opt in to Check out Specials, your customer will be shown one of the products from ...

• Reseller-specific templates – Just for resellers we’ve built a series of ready-to-go templates that pull pricing and product information directly from your storefront settings for a truly custom email – without the work! Look for Reseller Announcements in the Campaign Type when you create an email campaign.

• Announcement templates – Pick your favorite template from this series to build your own email announcements. This is great for product sales you set within your storefront using the sale pricing option in the Products & Pricing section. Don’t forget to create a Marketing Source Code and tie it to your campaign for tracking. 

• Newsletter templates – Are you marketing to a niche you’re passionate about?  Include tips, tricks, stories -- even excerpts from your blog -- along with your store offers and deals in a regular newsletter. Contact your customers quarterly, monthly or even weekly with this type of communication.

• Custom HTML – Ready to take it to the next level and show off your design skills?  Use the custom html option to upload your own layouts and artwork. Just be sure to create a text version of your email as well for those folks who have email programs that won’t accept graphics (Express Email Marketing has a tool and prompt for this, too.)

• Text Only – Prefer to keep it simple? Choose the text-only option.

To activate your Express Email Marketing account: 

1. Log in to the My Account of the account you used to buy your reseller plan.

2. Choose Express Email Marketing from the My Products menu.

3. Find the listing for ‘New Account’ with ‘prod id: [Your Store]’ next to it. Click “Open Express Email Marketing” for the account.

4. Click “Getting Started” to establish your account settings and create a subscriber list. Get your list started by importing your customer list from your storefront - to stay current, be sure to set it to update nightly.

That’s it, you’re ready to go! Go ahead and set up an email campaign. (TIP: Be sure to do a test run by sending the email to yourself to make sure it looks the way you expect it to. You can do this at any time under the Options drop-down at the top of the design screen.)
 
For more information on how you can use Express Email Marketing to communicate with your customers, read “Promoting Your Business and Nurturing Your Customers with Express Email Marketing.”  

You may have already completed your 2007 taxes, but if you’re dreading the task or tackling your Internet-based business’s taxes for the first time, here are some resources that may help:

The Small Business and Self-Employed One-Stop Resource from the Internal Revenue Service. The IRS is doing their part to help make filing easier, pulling forms and FAQs into one location. This Web site includes a quick A-Z index if you need a specific form; answers to qualifying business expense questions; tax-related guidelines for employers; how to get an Employer ID Number if you don’t have one; and more.

Email marketing is a great tool for getting out the news about your reseller business – the Express Email Marketing® account you received with your reseller plan can automatically import customers who have opted in to receive emails from your company.

But current customers aren’t your only market – building up a mailing list offers you even greater reach. Plus, if you can segment your audience based on their interests, you can make your messages even more relevant and valuable to the recipient. Express Email Marketing gives you all the tools necessary to build your lists and create these segments ...

Keyword Density is the percentage of keywords compared to the rest of the text in your Web page. This metric is important because it gives you a tool to compare a Web page or site to that of similar pages with higher rankings. You can see how your use of keywords compares to theirs.

If you see a comparable keyword density between sites, chances are their higher ranking is due to inbound links and/or inherited page rank. If their keyword density is higher than yours, there’s a good chance you can increase your ranking with some careful keyword placement for ...